Sell Without Selling | The Power of Case Studies

Sumble Khan is a certified case-study copywriter and storytelling strategist who helps coaches and service-based entrepreneurs build trust through ethical proof. Known for her structured empathy interviews and multi-channel repurposing frameworks, she teaches marketers to replace hype with honesty.

⏱️ YouTube Chapters

00:00:00 Why Case Studies Matter Now
00:08:45 The Trust Gap in High-Ticket Offers
00:17:30 Turning Testimonials into Stories
00:26:10 The Ethical Interview Process
00:35:20 Handling Sensitive or Anonymous Cases
00:44:05 From Proof to Presence: Using Case Studies Everywhere
00:53:15 Real Results: $500K Launch and 2×$30K Retainers
01:02:10 How to Choose the Right Client Story
01:11:25 Final Lesson: Story as Integrity

Case studies aren’t brag sheets — they’re mirrors.

In this warm, practical class, Sumble Khan shows how to turn real client results into stories that sell through trust. Learn her ethical interview process, five-way repurposing method, and the mindset shift that makes proof feel human again.